My Marketing Theory
Lead with Creativity
In today's fast-moving environment, it is essential for companies to lead with innovation that will get customers talking. We are all connected. One social media post can make or break a company. This is why solutions to customer problems, and promotion of customer praises, need to be done in a creative and attention catching way that is also congruent with a brand's values. One of my strengths, and the reason I went into business, is my ability to creatively problem solve.
Action Based on Results
Finding creative solutions is great, but it does not serve any purpose if those solutions are not linked to measurable business goals. Before any action is taken, it is key to sit down with key stakeholders and align on goals, values, and measurable outcomes. It is essential to ensure the change being made will result in the most value for all parties.
Always Have Compassion
Above all else, organizations are here to fulfill the needs of their customers. In doing that, it is important that we have compassion. There is no business initiative that is worth causing unintended harm to customers . I believe in thinking through a process thoroughly and doing what is best for the company and the customers it serves.
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