I have spent over eight years helping clients understand their customers' experiences so they can optimize what they do well and improve what needs work. I help companies grow their CX programs by tying results to measurable KPIs and understanding the value of improving customer experience.
While obtaining my Master of Science in Marketing, I worked full-time for the university recruiting for graduate programs. The majority of my recruitment centered around MBA and MS Business programs. At it's core, this was marketing and sales at it's best. I had a pool of candidates with a need for a master's degree and I helped determine the best program to meet their post-graduation goals.
At Ansira, I helped large organizations, with products sold through a large networks of retailers, maintain their branding by coaching retailers on how to make advertising compliant with corporate brand guidelines. I also assisted corporate in reworking the brand guidelines to more clearly communicated the core brand identity to all levels of the organization.
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